It is rare when you and plug something or add something and turn on your system and have your have your mouth open and say WOW! Well i did just that after for fun changing just my center channel wire. I had Silver plated Copper multi fine strand on the system already and I took the Center wire off and cut a Red and Black to the same length. I installed the Cryo wire and instantly from the first sound I could hear an enormous sound difference and for the positive. Sound stage from Center was larger and could hear every little subtle sound, everything was much more crisper and cleaner. To say I was impressed is a understatement. Family member came into the room ( the kind that does not care as long as it turns on type ) and asked what did I do now, and I said said why. Response is what sold me 100%, " well whet ever you did it sounds better ". I will be buy some more of this wire!!!

Michael - Ontario,Canada